Elite Equestrian magazine Finally an Equine magazine dedicated to the needs of the most thriving Equestrian area in the Philadelphia region. Serving Pennsylvania and Western New Jersey.

Equestrian Statistics

 

The following are several equestrian statistics that will help to illustrate the benefits of advertising to the equestrian market. (Source: USA Equestrian:  Profile of 80,000 members and on-site audiences)
  • The estimated consumer yearly expenditure by USA Equestrian membership is $2 billion
    •
  • 27,000,000 people over the age of 12 ride a horse at least once a year
    •
  • 14,580,000 people over the age of 12 ride a horse on a regular basis
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  • 2,200,000 people own horses in the United States
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  • 88,000,000 attend horse-related events
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  • The average income of an individual who subscribes to an English style equestrian magazine is $105,900
  • The ratio of the horse owners to non-horse owners who have an annual income over $100,000 is 4:1
    •
  • The average home value is $412,000
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  • 15% own a second home
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  • 43% travel on an airplane more than 16 times a year
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  • 78% are members of a frequent flyer program
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  • 97% own one or more credit cards
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  • 55% of the automobiles owned were purchased last year
    •
  • The average age is 39
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  • 85% of the participants are female
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  • 80% of equestrians have a minimum of a four-year college degree
  •  The equestrian audience participates in an average of 14 events a year
  •  40% report an individual income in excess of $150,000

 

The Equestrian Community

• Spends $1.4 billion a year on horse-related products

• 85% are women

• 66% have a college degree

• Average income is $185,000

• 38% have a net worth over $500,000

• 80% make or influence purchasing decisions at work

• The market value of the average home is $549,000

• 22% own two or more homes

• Spend an average of 30 nights per year in a hotel

• Own three vehicles

• 40% own a farm; 66% of those are 10-acres or more

• Own an average of 4 horses

• Compete at least 6 times each year

• 88,000,000 people, over the age of 12, attended sanctioned horse-related events –

great for building top of mind awareness

*Research courtesy of USEF, 2009 and http://goronaldo.com

 

Elite Equestrian  570-646-9340 info@eliteequestrian.us

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